We understand that when you launch a brand new SaaS company, your number one goal is to reach success as quickly and efficiently as possible. Of course, it is even more vital for your business to offer a highly sought-after product that customers want and that solves their problems. Both of these together create an ambitious SaaS company path that is sure to change the current market and put your product or service at the top.
However, your initial momentum (and eventually long-term profits) also depend upon reliable SaaS software products for your own team’s marketing, communication, etc. Your team members can waste precious hours on ineffective collaboration and customer outreach methods that drop your future gross income. Unlike lower company positions, you do not have the continued bandwidth to correct useless mistakes that force you to pay.
Your business’s potential for accelerated business growth hangs in the balance of smart software that gets all staff on the same page and establishes reliable company rhythms.
What are SaaS Products?
If you are in the SaaS business, you already know what SaaS is. But for those who are new and to better understand the information below, here is our quick explanation. Software as a Service (SaaS) refers to web-hosted software that does not require installation on a device. The software is hosted on a server located elsewhere and is available to you through a cloud platform.
When using a SaaS product, you do not purchase a physical product like with traditional software but subscribe to the service for access through a monthly or annual fee. During your subscription period, you maintain access to the product from anywhere with an internet connection, at any time.
SaaS companies often use many SaaS tools to help keep their companies running because there are typically low subscription costs, and it allows employees to work more efficiently from anywhere and from multiple devices. With the influx of SaaS software companies available in 2021, you can typically find SaaS software development in any realm of business that you may need to keep your SaaS business growing and running effectively.
Advantages of SaaS Products
There are a plethora of advantages to implementing the use of web-based SaaS products in your business.
As mentioned above, cloud computing services are available for anyone with an internet connection. Therefore, whether it is your employee or client accessing your service, you are never out of reach when using a SaaS model product.
SaaS products are increasingly becoming known for easily integrating with additional SaaS products. Because of this, you may be able to combine several processes that run seamlessly without personnel interference. This integration helps your business run more efficiently and at a lower cost. Integration capabilities also open up endless possibilities for SaaS development in the market for vertical SaaS.
One of the biggest concerns you may have is the security of your customer data and hacking breaches. Developers know this is a concern and therefore spend great effort assuring that cloud service security is exceptionally safe. In fact, 99% of cloud security issues are due to customer error, not cloud error.
Disadvantages of SaaS Products
You can teach an old dog to learn new tricks, but learning how to use and navigate new software can be complicated, especially if you have been used to a particular brand or software service for many years. Therefore, the learning curve required when beginning to use SaaS products can be steep. The time it takes to learn a new product is not a problem with the SaaS itself, but can make the transition process less than smooth.
When using any internet-based feature, there is always the possibility that you will run into technical errors or difficulties. As 21st century inhabitants, it is merely becoming an understanding of life, but that does not make the setbacks less frustrating. Fortunately, most SaaS companies have strategic plans in place for when such errors occur.
Because SaaS applications are a new development, there is always room for improvement. With long-standing SaaS products, they will have worked out most bugs, and the application will run smoothly. But if you are an early-stage client for new SaaS, you can expect some hiccups or confusion along the way.
Because the world wide web is still young in the history of the world, government regulations have not necessarily caught up with the times. Especially as tech companies introduce new technology, especially in SaaS, it is increasingly difficult to regulate data and tech regulations.
The Many Uses for SaaS Products
Now that you are aware of why you should be using SaaS products to grow your SaaS startup more efficiently, you need to decide what types of SaaS you’d like to use. There are many areas of your business that can take advantage of SaaS products.
Several customer support SaaS applications are available that operate as a help-desk to help you streamline customer assistance. These products provide the ability for self-help queries for customers to find solutions to simple issues and provide tickets for communication with experienced team members for more complicated problems. Most of these apps integrate with applications making it easy to give the best customer service possible in real-time. A few established examples are Zendesk and Document360.
Marketing is an area of business where you do not want to skimp as a SaaS company because it is the primary way to build your customer base. But great marketing campaigns do not mean you must spend significant amounts of money. There are many SaaS applications available to assist in all areas of marketing, such as email marketing, graphic design, inbound marketing, advertisements, and more. A few of the most popular SaaS marketing and design companies are Mailchimp, Canva, and Autopilot.
SaaS applications for managing work and projects are abundant. These programs assist in keeping your business organized. From creating tasks to assigning projects and reminding about deadlines, these SaaS products allow your business to run efficiently and in an organized manner.
Rather than having a messy desk of paperwork or a bulletin board of confusion, project managing SaaS keeps all of your projects cataloged and available at the click of a button. Asana and Trello are two of the most widely used project management SaaS applications.
Most SaaS businesses do not operate from a central office but use communication applications to allow employees to work from anywhere in the world. This freedom opens up entirely new opportunities for hiring experts from around the globe. With the help of video conferencing and communication applications, your staff can operate just as efficiently as if they were sitting in an office together, all from the comfort and convenience of home. Slack is the most prominent application for collaboration and communication.
Company accountants have long used computer software to manage financial systems such as payments, billing, and payroll. But with SaaS application accounting software, there is no need to purchase, download, and upgrade the programs each year. It is also available online.
Therefore there is no risk of losing all of your data and information in a computer crash. The most well-known accounting application is Quickbooks.
There are many SaaS products available to help you grow your startup in the realm of optimization. By optimization, we mean optimizing your website, content, and word copy to bring attention and traffic to your business to attract new clients and customers. From applications that assist in SEO, keywords, grammar, and analytics, all of these available programs will help your business grow at exponential rates and thrive in the online world. These applications include SEM Rush, Google Analytics, and Grammarly.
Our Top 5 SaaS Product Recommendations
Among the many SaaS platforms out there, we believe there are 5 that out-perform all the others. You can accelerate your business growth sooner than you thought by utilizing the strengths that Slack, Mailchimp, Asana, Grammarly, and Freshbooks offer.
Slack is one of the most popular SaaS Applications for communication. Whether you have an in-office or remote environment, your teams can discuss tasks seamlessly. This platform is a one-stop hub for large group communication, one-on-one conversation, file sharing, and third-party app integration. With the use of slack channels, your team will never get caught in long email chains or confusing group chats again.
Helping you nail down client communications, your SaaS company can utilize Mailchimp, a user-friendly marketing application. This platform’s strong suit is managing multiple outbound marketing channels, such as newsletters and email campaigns. With multiple subscription levels available, small and large businesses alike can take advantage of all that Mailchimp has to offer.
Asana is a SaaS application built for project management, which can organize your employees that get lost in nitty-gritty directives. With this app, each team member can assign tasks and update statuses while keeping track of projects and communicating directly with teammates along the way. Using Asana boosts productivity, favorable outcomes, and business growth.
Students, entrepreneurs, and advertising companies all love Grammarly, an intuitive writing tool. If your business uses any written copy online, you need to use this platform! It integrates with most word processing software (Google Docs, Microsoft Word, etc.) and checks for grammar, spelling, and suggestion edits. Grammarly’s job, overall, is to ensure your writing is perfect and professional as you represent your SaaS business.
Freshbooks is accounting software that integrates perfectly with your SaaS company. This application manages timesheets, invoices, payments, subscriptions. Freshbooks even takes care of pricing and receipts, keeping all your finance items in one place for easy access. If you desire to focus on your SaaS product launch and marketing, for example, Freshbooks will help you do that and save you time.
Funding Your Startup
With hard work and dedication, and the assistance of many SaaS products, your new SaaS startup will get off the ground and running in no time. Your small business can avoid costing all of your startup funding by taking advantage of all that the SaaS market has to offer.
In addition, you will reduce wasted time and energy by employees who do not understand how to communicate as a team effectively. Some of the SaaS products we suggested will rally the team together on every project and also improve overall customer outreach and marketing. These and other SaaS products are only the start of your company’s acceleration into massive growth and future gross income.